“95% of the coffee you drink... isn't what you think!”
1. Quality and Classification
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Commercial coffee :
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It focuses on volume and low price.
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Use lower quality beans, mixing varieties (such as Arabica and Robusta ) to reduce costs.
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It does not follow rigorous standards; it may contain defects (broken, fermented, or moldy grains).
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Specialty coffee :
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Must meet Specialty Coffee Association (SCA) standards: minimum cupping score of 80/100 (expert evaluation).
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Use high-quality Arabica beans, grown in optimal conditions (altitude, climate, soil).
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Zero primary defects (e.g. damaged grains) and maximum 5 secondary defects per 300 g.
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2. Origin and Traceability
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Commercial coffee :
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Blend beans from multiple regions or countries to maintain a consistent flavor.
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Little transparency about the origin.
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Specialty coffee :
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Prioritize traceability: the farm, region, or even the producer is known.
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Highlights unique characteristics of the terroir , such as floral, fruity or acidic notes.
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3. Processing and Roasting
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Commercial coffee :
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Industrial processing (mechanical drying, less care in fermentation).
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Dark roast to homogenize flavors and hide defects.
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Specialty coffee :
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Artisanal processing (methods such as washed, natural or honey).
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Light or medium roast to preserve unique sensory profiles.
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4. Flavor and Experience
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Commercial coffee :
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Simple profile: bitter, smoky or generic (due to dark roast and blends).
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Specialty coffee :
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Complex and distinctive flavors: notes of fruit, chocolate, caramel, flowers or spices, depending on their origin.
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Balanced acidity and defined body.
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5. Price and Sustainability
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Commercial coffee :
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Low price (USD $5–15/kg), but with practices that can harm producers (unfair payments).
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Specialty coffee :
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High price (USD $20–100/kg or more) due to quality and ethical practices.
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Direct relationship with farmers, fair payments, and support for sustainable practices.
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6. Freshness and Consumption
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Commercial coffee :
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It is usually stored for months (even years) in suboptimal conditions.
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Specialty coffee :
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It is consumed fresh (it is recommended to use it within weeks after roasting).
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Packaging with a degassing valve to preserve aromas.
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